Saudi Arabia has 28.4 million active TikTok users aged 18 and above.

Turkey has 31.0 million active TikTok users aged 18 and above.

Thailand has 41.1 million active TikTok users aged 18 and above.

The Philippines has 41.4 million active TikTok users aged 18 and above.

Vietnam has 50.6 million active TikTok users aged 18 and above.

The Russian Federation has 51.2 million active TikTok users aged 18 and above.

Mexico has 62.4 million active TikTok users aged 18 and above.

Brazil has 84.1 million active TikTok users aged 18 and above.

Indonesia has 113.0 million active TikTok users aged 18 and above.

The United States of America has 116.5 million active TikTok users aged 18 and above.

Which countries have the most TikTok users in 2023?īased on the advertising audience reach numbers published in TikTok’s self-service tools in April 2023, (c) the latest data show that: However, if we remove the people in this age group who live in China (where ByteDance offers a separate app – ‘Douyin’ – in place of TikTok) and India (where TikTok is still blocked), the platform’s addressable advertising reach rate increases to 31.2%. The company’s latest advertising audience figures suggest that 19.4% of all people aged 18 and above around the world use TikTok today. Note that the difference between these two numbers is primarily due to the fact that the company’s self-service advertising tools only report advertising audience data for users aged 18 and above in a selection of countries around the world, whereas the company allows people aged 13 and above to use its platform.

Meanwhile, the company’s self-service advertising tools indicate that marketers could reach 1.092 billion users aged 18 and above on TikTok in early April 2023. TikTok is one of the world’s top social platforms, but just how many people use TikTok today?ĭata published in a recent company blog post shows that TikTok had a total of 1 billion monthly active users around the world in September 2021.

Tik tok down